Walmart Mission Statement 2023 | Walmart Mission & Vision Analysis

Walmart Mission Statement. As one of the world’s largest retail corporations, Walmart significantly impacts the global economy and consumer culture. The company’s mission and vision statements are critical to understanding its business approach and long-term goals. This blog post will provide an in-depth analysis of Walmart’s mission and vision statements, exploring their meaning and significance.

Walmart’s mission statement is “to save people money so they can live better.” This statement is simple but powerful, encapsulating the company’s focus on providing affordable products to its customers. Walmart’s mission statement highlights the company’s commitment to providing value to its customers while acknowledging the importance of improving their quality of life.

Walmart’s vision statement is equally impactful, stating that the company aims to “be the best retailer in the hearts and minds of consumers and employees.” This statement emphasizes the importance of customer and employee satisfaction, indicating that Walmart strives to create a positive experience for both groups. By analyzing Walmart’s mission and vision statements, we can gain insight into the company’s priorities and goals and better understand its approach to business.

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Walmart’s mission statement is “to save people money so they can live better.” It shows how the company seeks to implement critical strategies that can make a remarkable difference in anything it touches. Some of the elements that relate to this mission statement include: See also: FFA Mission Statement 2023 | FFA Mission & Vision Analysis

  • Improving people’s lives
  • Financial liberation
  • Exceeding expectations

Walmart Mission Statement

In its first component, Walmart highlights who it values most and the primary objective the company looks to implement to satisfy its needs. Walmart clarifies how it feels about its clients and the steps necessary to offer them the best shopping experience. To this end, the company conducts customer satisfaction surveys from time to time to identify areas in need of improvement. The attractive prices reflected in the company’s savings center emphasize Walmart’s determination to meet this component.

The second component is a direct consequence of the first, which focuses on seeing customers gain shopping freedom by increasing their saving capacity. The company’s mission sees this as a critical strategy for enabling customers to enjoy a better shopping experience. Walmart also states that it is a company that goes the extra mile by providing its clients with varied options. The range of products and accompanying customer service prove that Walmart is an extraordinary player in the retail market.

Within the retail market, Walmart’s reputation surpasses many others. The company has been the most reputable corporation since its foundation in 1962. All this success associated with Walmart directly reflects the dynamism of its mission and vision statements.

A company’s vision statement identifies what it seeks to achieve in the long run. Walmart’s vision is positioning itself as the preferred shopping destination for all customers. On the other hand, the mission statement spells out the strategies a company seeks to exploit to achieve its set vision.

In the case of Walmart, its mission states the practical steps that can satisfy its customers. The presence of the guiding principles packaged in the company’s core values made a difference in Walmart’s operations. They form the cogs that run the mission and vision of the company.

   Name Wal-Mart Stores, Inc.  

  Industries served Retail  

  Geographic areas served Worldwide  

  Headquarters Bentonville, U.S.  

  Current CEO Mike Duke  

  Revenue $466.950 billion (2012)  

  Profit $15.699 billion (2012)  

  Employees 2.2 million (2012)  


Walmart’s vision statement is “Be the destination for customers to save money, no matter how they want to shop.” The vision statement echoes the central reasons behind the desire of the company to position itself as a retail leader. About this vision statement, the following components come out:

  • Affordability
  • Convenience
  • Customer-oriented

Walmart recognizes the impact cost has on the retail sector, which is one of the primary reasons it goes out of its way to attach competitive prices to all its products and services. It exploits this approach in its progress towards the achievement of its vision.

The affordability concept is widely captured in the pricing of the products in the company stores. The strategic positioning adopted by Walmart closely relates to its first component while at the same time advancing its need to satisfy the needs of the second component in its vision statement. It explains why Walmart is known as an international retailer because of its global reach and ability to meet the customer’s desire for convenience.

Walmart particularly values tailoring all its services to comply with its third component, which seeks to meet all customer preferences. Its organizational and strategic positioning speaks volumes about its commitment to meeting this component.

Core Values

Walmart’s core values are “customer first, frontline focused, innovative and agile, listening, inclusive, high performance, accountability, honesty, and fairness.” They outline the elements that guide Walmart’s operations. With these, the company remains in line with its mission and vision. They include the following principles:

  • Customer-first
  • Frontline focused
  • Listen
  • Innovative and agile
  • Inclusive
  • High performance
  • Accountable
  • Honesty
  • Fairness

The first and second components of the core values show the importance the company places on the customer in all its work. A similar emphasis is reflected in the third element. Walmart looks to display adaptability and flexibility in the services it offers to its audience by being innovative and inclusive and maintaining a high level of superiority in the delivery of customer care. To earn the title of best destination, the company goes out of its way to do the right thing while at the same time displaying the highest level of fairness and honesty to everyone it interacts with.


Walmart’s slogan is Always low prices.


Walmart’s main headquarters are in Bentonville, Arkansas, in the United States.