Samsung Mission Statement 2023 | Samsung Mission & Vision Analysis

Samsung Mission Statement, Samsung Mission & Vision Analysis, Samsung Vision Statement, Samsung Mission Statement, Samsung Company Values, Samsung Corporate Values, Samsung Mission

Samsung’s mission statement is “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.” The statement puts all its emphasis on the superiority associated with the products it brings to its customers. It exhibits confidence in its potential to change society overall. This mission statement comprises the following components: See Also: Uber Mission Statement 2023 | Uber Mission and Vision Analysis

  1. It is improving communities. Samsung shows that its focus is on more than just the immediate customer who benefits from purchasing its products. The first avenue through which Samsung touches on the state of society is by providing products and services that meet their needs, but it also does more. For instance, the company seeks to have its impact felt beyond this by being a responsible conglomerate, especially caring for the environment. It has started several related programs, fully supported e-waste recycling and handling, and adhered to the Basel Agreement. With these and other corporate responsibilities, there is no doubt about the company’s effects on people.
  2. Superior products and services Regarding quality, Samsung is rivaled by few. The company has shown its commitment to meeting the needs of this component by competing with the top brands across the globe, and this fight has made it one of the best. It is no wonder why Samsung ranks second globally, revenue-wise. All this is because of the uncompromising attitude that the company has instilled in its production lines and services regarding quality. With this, its products have come to be associated with superiority away from the norm.
  3. Devote human resources and technology. In this statement, Samsung shows the readiness of the company to do anything possible to follow its course. It is a declaration that its quality and the reputation associated with this brand come second to nothing else. The company has been doing this by looking for the best and most creative tech gurus to keep its innovation agenda at the highest level. They do this by leveraging technology, which has become the driving force today.

Samsung Mission Statement

Samsung represents a multinational group of companies that have earned a name among the top global firms, coming only second to Apple regarding revenue ranking. While it started as a trading company in 1983, it has seen drastic growth and expansion over the years courtesy of its mission and vision statements, which emphasized having notable social impacts through superior products.

The focus on how it affects the customers and communities where they live is the most distinguishing element that has made the company a favorite for many people across the globe. Just like the concept of a vision statement that a business should have a target of where it strives to be or be known for in the future, the vision statement of Samsung inclines on the inspiration and influence it would want to have on both individuals and global communities.

Similarly, its mission statement also agrees with the expectations of a corporate mission statement that it should encompass the strategies that would stimulate growth toward the vision. Samsung’s mission statement discusses the unmatched qualities the company maintains in its products to ensure they are the best with the desired impact on society. For Samsung to be where it wants to be, its core values must also come into play.

The company understands this, as revealed by the presence of its five major values, which the management considers critical to the success of the company. All these work closely with the mission and vision statements to give Samsung the leadership prowess it enjoys in the markets where it operates today.

Vision Statement

Samsung’s vision is “to inspire the world with our innovative technologies, products, and design that enrich people’s lives and contribute to social prosperity by creating a new future.” The statement calls attention to its leadership position and how it directs the market and upgrades life with its products and services. It contains the following characteristics:

  1. Inspire the world. Through this characteristic, it is clear that Samsung does not just develop products; instead, it does so with a precision that inspires. It does this by being aware of the diversities across the globe. In this way, it can tailor all its products to meet all needs, irrespective of where they are.
  2. Focus on innovations. The bar for designing Samsung products is probably the highest. Samsung has established a reputation for showcasing highly innovative products with the latest technologies, such as its electronics, with smartphones and personal computers being some of these.
  3. They are contributing to social prosperity. Samsung considers its presence in the electronic and other product markets an important opportunity to change the way people live and relate for the better. The care and personalized needs the company considers while designing products echo how Samsung recognizes ease of use as a factor in everything it develops. This improves how people work, interact, and carry out their other social duties.

Core Values

Samsung’s core values include “people, excellence, change, integrity, and co-prosperity.” Samsung has a very rich culture in all its facilities across the globe, all displaying similar and comparable practices. This is because they all operate under the same values, as discussed.

At the heart of this company is everyone who directly or indirectly relates to Samsung and the company highly respects them and calls for everyone to do so too. One of the ways to do so is by maintaining top-quality performance at all levels and in all activities while looking to stimulate positive change all the time. While delivering is important, Samsung states that honor must precede everything else. Most importantly, Samsung promotes settings and practices that evenly distribute benefits so that no single entity benefits independently. Instead, everyone gets a piece of the cake, ensuring prosperity across the board, including its employees, clients, and other bodies.


  • Baloh, P., Uthicke, K., & Moon, G. (2008). A business process-oriented method of KM solution design: A case study of Samsung Electronics International Journal of Information Management, 28 (5), 433–437.
  • Cho, N. (1996) How Samsung organized for innovation Long Range Planning, 29(6), 783–796.
  • Djatmiko, T., & Pradana, R. (2016). Brand image and product price: their impact on Samsung smartphone purchasing decisions Procedia-Social and Behavioural Sciences, 219, 221-227.
  • Fréry, F. (2006). The Fundamental Dimensions of Strategy MIT Sloan Management Review, 48(1), 71
  • Jang, S., Hong, K., Woo Bock, G., & Kim, I. (2002). Knowledge management and process innovation: the knowledge transformation path in the Samsung SDI Journal of Knowledge Management, 6 (5), 479–485.
  • Jong-Yong, Y., & Chua, R. C. (2002). Samsung uses Six Sigma to change its image. Lean & Six Sigma Review, 2(1), 13.
  • Jung, T., Graeff, R., & Shim, W. (2011). Good for Samsung is good for Korea: image restoration strategies used by Samsung after a whistle-blowing corruption scandal Open Communication Journal, 5, 23–29.
  • Kun-hee, L. (2010). Making the “Samsung Man.” Samsung Electronics: And the Struggle for Leadership in the Electronics Industry, 121
  • Lee, S. M., Olson, D. L., & Trimi, S. (2012). Co-innovation: convergenomics, collaboration, and co-creation for organizational values Management Decision, 50(5), 817-831.
  • Mo Yang, H., Seok Choi, B., Jin Park, H., Soo Suh, M., & Chae, B. (2007). Supply chain management six Sigma: a management innovation methodology at the Samsung Group Supply Chain Management: An International Journal, 12(2), 88–95.
  • Nwachukwu, C., & Ufan, P. (2017). Influence of a customer-focused mission statement on customer satisfaction Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 65(3), 1031–1038.
  • Pakneiat, M., Panahi, M., & Noori, J. (2010). Firm capabilities and diversification: how mission matters Business strategy series, 11(4), 248–260.
  • Samsung: About
  • Sheppard, J. (2016). Samsung Case Synopsis
  • Soo, K. G. (2014). Building your company on a strong vision platform. International Information Institute (Tokyo). Information, 17(7), 3021.
  • Tsygankova, V. (2017). Corporate culture of Samsung.