Nike’s mission and vision statements share the zeal to build and sustain a unique, innovative global brand. Nike’s mission is to be inclusive, inspiring, and innovative. In Nike’s eyes, everyone is an athlete; in Nike’s founder Bill Bowerman’s words,” If you have a body, you are an athlete.”
Nike’s adherence to its mission and vision statements has helped the company reach the apex of its market. It is currently the market leader in the athletic footwear market in the United States, with over 35.6% market share (as of 2017). See also: Spotify Mission Statement 2023 | Spotify Mission & Vision Analysis
Company Profile of Nike
Company Name Nike, Inc.
Company Type Public
Industry Sportswear, apparel, sports accessories, and equipment
Founders Bill Bowerman, Phil Knight
Founded on January 25, 1964
Headquarters Beaverton, Oregon, US
Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world.”
Nike’s vision statement “To remain the most authentic, connected, and distinctive brand.”
Nike Mission Statement
Nike’s mission statement is: “To bring inspiration and innovation to every athlete in the world.“
Nike Mission Statement Analysis
The mission statement of Nike highlights the following three components:
- Bringing Innovation
- Bringing Inspiration
- Every athlete in the world
Nike is known for innovating new technology to support athletes. The company’s most notable innovations are the Nike Flyware support system, Hyperdunk basketball dunks, Lunarlite foam cushioning, etc. These innovations strengthen Nike’s brand image as a fresh, dynamic sportswear company. Nike’s mission includes integrating innovation into its product design and development procedures. The sports world is fast-paced, and Nike’s mission to bring innovation will help the company adapt to the changing conditions. This component of the mission statement is very appropriate for Nike’s target market.
Bringing inspiration to everyone is another component of Nike’s mission statement. Nike is determined to inspire people to engage. The company’s widely known slogan, “Just Do It,” is meant to inspire, reassure, and motivate people. The company wants to enable people to achieve their goals. In this regard, Nike has already taken commendable steps. It focuses on empowering youth and children. Nike’s storytelling inspires people to break boundaries. It regularly arranges campaigns and programs to attract youth to sports. Nike’s goal of inspiring people is mentioned in its mission statement.
The last component of Nike’s mission statement is universality. Nike wants to extend its services and product lines to every athlete globally. Nike’s philosophy says that everyone is an athlete. Therefore, this part of the mission statement indicates that Nike wants to provide sportswear for everyone.
Nike’s Vision Statement
Nike’s vision statement is “to remain the most authentic, connected, and distinctive brand.”
Nike Vision Statement Analysis
Nike’s vision statement emphasizes maintaining its brand image. With the use of the word remain,” the statement hints that Nike is already the most authentic and connected brand. Upon further examination of the vision statement, the following characteristics are found:
Nike has established a superior brand image in the market. The competitive landscape of the sportswear market drives companies to strive to stand out in the crowd. Nike has been able to distinguish itself as an authentic and distinctive company. The company’s means to do so are innovation, customer engagement, successful marketing campaigns, endorsements from influential celebrities, etc. Apart from these, Nike partakes in corporate social responsibilities, community services, and educational programs. These activities help the company gain more brand awareness.
The athletic footwear and apparel company has steadily built its brand as a reliable manufacturer of premium-quality products. Nike’s investment in its brand image has led to Nike being the company with the highest brand value among its competitors. Nike’s brand value worldwide amounts to 34.8 billion USD, whereas its closest competitor, Adidas, has a brand value of 16.5 billion USD.
Authenticity, connectivity, and distinction are correlated on several levels. Manufacturing unique products and nurturing connections with the customer base create distinction. A mix of these three components helps a company succeed.
The characteristics that Nike’s vision statement mentions have been proven to be the key to success in this field. Nike was successful in aligning itself with the success factors of its market. As a result, Nike’s vision helped Nike reach a new height in the sportswear market.
Nike’s mission statement and vision statement complement each other and lay out a clear view of what the company aims to achieve. Its mission statement focuses on the steps (innovation and inspiration for all) to help the company reach its vision of maintaining and improving its brand.
Frequently Asked Questions
Is the brand Jordan a part of Nike?
Yes, Nike is Jordan’s parent company, meaning Nike owns Jordan.
What are the core values of Nike?
The core values of Nike are community, sustainability, diversity, and social responsibility.
How much money does Nike make?
Nike’s global revenue was 37.4 billion USD in 2020.
Which celebrity athletes were sponsored by Nike?
The top athletes in the sports world usually get sponsorship from Nike. Michael Jordan, Cristiano Ronaldo, Serena Williams, Lebron James, Rory McIlroy, Rafael Nadal, and Tiger Woods are some of the most popular athletes who Nike sponsored.