What is a market positioning statement? Why is it important? And how do you write one that sells?
In this guide, we’ll answer all of your questions and show you how to create a market positioning statement that will help you differentiate yourself from your competitors and attract more customers. Checkout: The pros and cons of mass marketing
Tease the reader and hook them so that they want to read the guide:
Here’s a sneak peek at what you’ll learn:
- What a market positioning statement is and why it’s important
- How to define your target audience and identify your unique selling proposition
- How to write a market positioning statement that is clear, concise, and persuasive
- Examples of effective market positioning statements from real businesses
We’ve kept this guide short and to the point, so you can learn what you need to know quickly and easily. Plus, we’ve written it in an informal style, so it’s easy to read and understand.
So what are you waiting for? Start reading today and learn how to create a market positioning statement that will help you grow your business
Market Positioning Statement Definition: The What, Why, and How
What is a market positioning statement?
A market positioning statement is a brief statement that describes your business’s unique selling proposition and how you differ from your competitors. It should be clear, concise, and persuasive, and it should be used to communicate your value proposition to potential customers.
Why is a market positioning statement important?
A market positioning statement is important for a number of reasons:
- It helps you to differentiate yourself from your competitors. In a crowded marketplace, it’s important to be able to stand out from the competition. A market positioning statement can help you to do this by clearly articulating what makes your business unique and what value you offer to your customers.
- It helps you to attract more customers. Once you know what makes your business unique, you can use your market positioning statement to communicate this to potential customers. This can help you to attract customers who are looking for the specific products or services that you offer.
- It helps you to increase your sales. By communicating your value proposition to potential customers, you can increase your chances of making a sale. A strong market positioning statement can also help you to justify your prices.
- It helps you to position yourself as the thought leader in your industry. When you have a clear and concise understanding of your market positioning, you can use this to position yourself as the thought leader in your industry. This can help you to attract new customers, partners, and investors.
Overall, a market positioning statement is an essential tool for any business that wants to succeed in the marketplace. It can help you to differentiate yourself from your competitors, attract more customers, increase your sales, and position yourself as the thought leader in your industry.
Here are some specific examples of how a market positioning statement can be used to benefit your business:
- A new restaurant could use its market positioning statement to attract customers who are looking for a healthy and affordable dining option.
- A software company could use its market positioning statement to attract businesses who are looking for a user-friendly and affordable CRM solution.
- A consulting firm could use its market positioning statement to attract clients who are looking for experienced and knowledgeable advice on how to grow their business.
No matter what industry you’re in, a market positioning statement can help you to achieve your business goals.
How to write a market positioning statement?
To write a market positioning statement, you need to follow these steps:
- Define your target audience. Who are you trying to reach with your business? What are their needs and wants?
- Identify your unique selling proposition (USP). What makes your business different from your competitors? What value do you offer that they don’t?
- Write a clear, concise, and persuasive statement that communicates your USP to your target audience.
Here is an example of how to write a market positioning statement:
Target audience: Creative professionals
Unique selling proposition: Apple products are designed to help creative professionals do their best work.
Market positioning statement: Apple is the leading provider of innovative technology products for creative professionals.
This market positioning statement is effective because it:
- Clearly defines the target audience (creative professionals)
- Clearly identifies the USP (innovative technology products)
- Clearly communicates the value proposition (to help creative professionals do their best work)
Here are some tips for writing an effective market positioning statement:
- Keep it short and to the point. A market positioning statement should be no more than a few sentences long.
- Be clear and concise. Avoid using jargon or technical terms that your target audience may not understand.
- Be persuasive. Your market positioning statement should convince potential customers that your business is the best choice for them.
- Be unique. Your market positioning statement should highlight what makes your business different from your competitors.
Once you have written your market positioning statement, you can use it in a variety of ways, including:
- On your website
- In your marketing materials
- In your sales presentations
- In your social media posts
You can also use your market positioning statement to develop new products and services that meet the needs of your target audience.
Tips for writing an effective market positioning statement:
- Keep it short and to the point. A market positioning statement should be no more than a few sentences long.
- Be clear and concise. Avoid using jargon or technical terms that your target audience may not understand.
- Be persuasive. Your market positioning statement should convince potential customers that your business is the best choice for them.
- Be unique. Your market positioning statement should highlight what makes your business different from your competitors.
How to use your market positioning statement
Once you have written your market positioning statement, you can use it in a variety of ways, including:
- On your website
- In your marketing materials
- In your sales presentations
- In your social media posts
You can also use your market positioning statement to develop new products and services that meet the needs of your target audience.
Conclusion
A market positioning statement is an essential tool for any business that wants to differentiate itself from its competitors and attract more customers. By following the tips above, you can write a market positioning statement that will help you to grow your business.