Lululemon Competitors – Analysis of Lululemon Athletica’s Rivals

In this tutorial, I will discuss the top Lululemon competitors. Let us know about the company in the first place. Lululemon Athletica (LULU) is a Canadian retailer that deals in athletic apparel. According to Lululemon, it is a yoga-inspired athletic apparel company for women, men, and children. Lulu makes a variety of apparel for athletes, e.g., tops, bottoms, sweaters, and yoga-inspired accessories. Lululemon headquarters are situated in Vancouver, British Columbia.

The company was founded in 1998 and is based in Canada, but has lately expanded its operations to international geographies to sell its products in retail stores and online. Lulu produces high-quality and stylish products and charges premium pricing.

The company was able to generate $2,649.2 million in revenue in 2017, a growth of 19.9% from the previous year’s revenue of $2,344.4 million. Lululemon has 13,400 employees. Let us discuss the top Lululemon competitors.

The top Lululemon competitors in 2023 are:

  • Nike
  • Under Armour
  • Adidas
  • Puma
  • Reebok
  • Athleta
  • Alo Yoga
  • Outdoor Voices
  • Fabletics
  • Girlfriend Collective
  • Sweaty Betty
  • Zella

The Best Lululemon Competitors

  1. Under Armour

Under Armour Inc. was founded by Kevin Plan in 1996. Its headquarters are situated in Baltimore, United States. Under Armour is one of the strongest sports brands and leaders in the performance apparel industry. It designs, manufactures, and distributes footwear, performance apparel, and accessories for men, women, and children. Under Armour sells its product lines through different wholesale distributions and also sells directly to consumers through its own retail stores and online. UA generated revenue of $5 billion in FY 2017. Under Armour is the top competitor of Lululemon Athletic, Inc.

  1. Nike

Nike is a multinational company founded in 1964 as Blue Ribbon Sports, and in 1971 it changed its name to Nike Inc. Nike designs, manufactures, markets, and sells a variety of sports footwear, apparel, and related accessories for men, women, and youth. Nike has a strong brand image and global presence. Nike uses different wholesale channels, retail stores, online platforms, license channels, and independent distributors to sell its product lines, i.e., Nike, Jordan, Hurley, and Converse. Nike is one of the strongest Lululemon competitors.

Based on Nike’s financial data, its annual revenue is $38.1 billion. It operates 1182 stores globally, of which 392 are in the United States and 790 are international.

  1. PUMA

PUMA is another sports brand and a top competitor of Lululemon. PUMA is a German multinational company founded in 1948 and headquartered in Herzogenaurach, Bavaria, Germany. The company designs and manufactures both casual and athletic footwear, apparel, and related accessories. Puma generated 4.1 billion euros in FY 2017 and has more than 11,000 employees.

  1. Outdoor Voices

Outdoor Voices is an American apparel company founded in 2013 by Tyler Haney in New York City. The company designs, manufactures, and sells athletic apparel for women and men. The company sells its products, preferably online and at its other stores. Outdoor voices are at the top of Lululemon and Nike.

  1. Abercrombie & Fitch

Abercrombie and Fitch is an American-based online retailer that mainly focuses on casual wear like tops, bottoms, jackets, shorts, and other related accessories for women and men. It’s headquartered in New Albany, Ohio. Abercrombie is on the top list of Lululemon competitors. The company generated 3.4 billion in revenue in 2017 and employs 5000 people.

  1. Adidas

Adidas is a German multinational corporation founded in July 1924. Adidas has a strong global presence. The company designs, manufactures, and markets sports footwear, clothing, and related accessories. Back in 2005, Adidas acquired Reebok for 3.8 billion dollars. The company employs 57,000 people from 100 different countries. Every year, the company manufactures 900 million sports and lifestyle products with the help of its independent manufacturing partners. Adidas annual revenue is €21.218 billion for the year 2017 and is a strong competitor of Lululemon.

  1. Eddie Bauer

Eddie Bauer LLC, headquartered in Bellevue, Washington, USA, was founded in 1920. Eddie Bauer operates as a clothing chain store. The company operates in 370 locations in the United States, Germany, Japan, and Canada. The company offers footwear, clothing, bags, and travel accessories. Eddie Bauer is one of the competitors of Lululemon.

  1. New Balance

New Balance is an American manufacturer and online retailer that designs, manufactures, and sells shoes, clothing, and equipment. NB was founded in 1906 by William J. Riley. New Balance claims a distinctive position with many technical features incorporated into its products. New Balance is also considered one of the leading Lululemon competitors.

  1. Lolë

“Live Out Loud Everyday” is an athletic apparel company founded in 2002 by Bernard Mariette. Currently, the company operates 40 stores in 11 countries.

  1. Athleta

Athleta is owned by Gap, which designs apparel that integrates both performance and technical features for active lifestyle and yoga-loving women and girls. The company is expanding its store base very successfully, with an emphasis on in-store events.