Facebook Mission Statement 2023 | Facebook Mission & Vision Analysis

Social networking giant Facebook is known for its innovative features and great user experience. Mission and vision statements drive the company’s operations and decision-making, ensuring its success. Facebook’s purpose and vision reflect its values of connectivity, community, and innovation.

Facebook aims “to give people the power to build community and bring the world closer together.” The company’s purpose is to connect people and develop communities through social media. Facebook aims “to connect the world.” The company’s aim is to be the greatest in the business, producing new goods and services that link people worldwide.

According to Facebook’s mission and vision, the firm connects people and builds communities while focusing on innovation. The company’s mission and vision statements guide its growth and performance, ensuring that it continues to offer excellent products and services while upholding its basic values. Facebook’s goal and vision emphasize connectivity, community, and innovation.

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Facebook, a well-known social media site, was started by Mark Zuckerberg in 2004. It lets people make profiles, connect with family and friends, and share photos, videos, and status updates. With billions of active users worldwide, Facebook has become one of the biggest social networking sites. Concerns about privacy and the effect of false information on its platform have also been brought up. See also: Amazon Mission Statement 2023

Facebook Mission Statement

Facebook’s mission statement is: “To give people the power to build communities and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook’s mission statement reflects the company’s overarching goal and purpose. Let’s analyze it:

  • To give people the power to build communities.”

Facebook aims to empower individuals to create and foster connections with others. It provides a virtual platform where people can connect, interact, and form communities based on shared interests, beliefs, or relationships.

  • To bring the world closer together.

Facebook seeks to bridge geographical and cultural gaps by facilitating global communication and interaction. It envisions a more interconnected world where individuals from diverse backgrounds can connect, share experiences, and foster understanding.

  • People use Facebook to stay connected with friends and family.

Facebook recognizes the significance of personal relationships and acknowledges its role in facilitating and maintaining those connections. It provides a space for users to engage with their loved ones, regardless of physical distance.

  • To discover what’s going on in the world.

Facebook acknowledges its role as a platform for news and information dissemination. It keeps users informed about current events, trends, and developments, keeping them updated and engaged with the world.

  • To share and express what matters to them.

Facebook promotes self-expression and sharing personal experiences, ideas, and beliefs. It encourages users to express themselves authentically, fostering a sense of individuality and creating opportunities for dialogue and understanding.

To put it short, Facebook’s mission statement highlights its commitment to facilitating connectivity, community building, and global understanding. It emphasizes the importance of personal connections, staying informed, and enabling individuals to express themselves freely.

Facebook’s Vision Statement

Facebook’s vision is to “create a world where people can share anything they want with anyone they want.

Facebook’s vision reflects the company’s desired future state and its aspirations.

  • Create a world“: Facebook envisions a broad and far-reaching impact, aiming to shape the global landscape of communication and sharing.
  • Where people can share anything they want“: Facebook envisions a platform that allows users to freely share a wide range of content, including personal experiences, thoughts, opinions, photos, videos, and more. The emphasis on “anything” suggests inclusivity and a desire to provide users with a platform for unrestricted self-expression.
  • With anyone they want“: Facebook envisions breaking down barriers and facilitating connections beyond geographical, cultural, and social boundaries. It strives to create a space where users can share their content with individuals of their choosing, regardless of physical proximity or other limitations.

Facebook’s vision statement depicts an open, interconnected society where people can freely share and express themselves. It emphasises the company’s commitment to free expression, relationships, and worldwide communication. To achieve this vision, privacy, security, and responsible platform use to prevent misuse or harm must be considered.

Facebook Core Values

Facebook’s core values are: “Be bold, focus on impact, move fast, be open, and build social value.

Let’s analyze Facebook’s core values:

  • Be bold

This core value encourages employees to think outside the box, take risks, and be innovative. It emphasizes the importance of pushing boundaries, challenging conventions, and seeking new opportunities for growth and improvement.

  • Focus on impact.

Facebook values the ability to make a meaningful difference in the world. This core value emphasizes prioritizing actions and decisions that have a positive and measurable impact on users, communities, and society.

  • Move fast

Facebook values agility and speed in decision-making and execution. This core value reflects the fast-paced nature of the tech industry and emphasizes the need to respond quickly to market changes, user demands, and emerging trends.

  • Be open

Facebook emphasizes transparency, collaboration, and open communication. This core value encourages employees to share ideas, knowledge, and feedback openly, fostering a culture of inclusivity, trust, and continuous learning.

  • Build social value.

Facebook’s core value emphasises social good. The organization believes in using its platform and resources to address social challenges, promote social good, and improve people’s lives.

The Facebook culture promotes daring, impact, agility, transparency, and social responsibility. The company’s values influence its behaviours and decisions and help Facebook connect people, build communities, and encourage meaningful interactions. These ideals are open to interpretation and should be balanced with ethics, user privacy, and Facebook’s potential social influence.

Facebook Mission Statement History

Mission statement and history of Facebook:

  • Current Mission (2017-2023)

“To give people the power to build communities and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

  • 2012-2017

“To give people the power to share and make the world more open and connected.”

  • 2004-2017

Facebook’s early mission statement focused more on the platform’s functionality and target audience. While not explicitly stated, it initially aimed to provide a social networking service for Harvard University students and later expanded to other universities and beyond.

Facebook’s mission statement has evolved to reflect its expanding user base, changing priorities, and vision for the platform. Starting with its early focus on connecting university students, Facebook’s mission gradually broadened to emphasize the power of sharing and openness and, ultimately, the importance of building global communities and bringing people closer together.


In conclusion, Facebook has transformed online communication, sharing, and community building. Over time, its mission statement and basic beliefs have changed to give people more power, make connecting easier, and improve society.

From its beginnings as a college student site to its global scope, Facebook has always adjusted to accommodate user needs. As Facebook changes the digital world, it struggles with privacy, fake news, and platform responsibility. Facebook’s future depends on how successfully it handles these difficulties while staying loyal to its aim of connecting people and making meaningful connections easier.


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