Adidas is one of the world’s leading sports apparel brands, known for its innovative products and commitment to sustainability. The company’s success is attributed to its vital mission and vision statements, which guide its operations and decision-making processes. Adidas’ mission and vision statements align closely with its core values, including innovation, sustainability, and customer satisfaction.
Adidas’ mission statement is “to be the best sports brand in the world.” The company’s mission statement emphasizes its commitment to providing the best sports products worldwide and offering exceptional customer service. Adidas’ vision statement is “to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” This vision statement reflects the company’s ambition to be the best in the industry, providing innovative products and services built on a passion for sports and a sporting lifestyle.
An analysis of Adidas’ mission and vision statements reveals that the company is committed to providing the best sports products in the world while maintaining a strong focus on sustainability and customer satisfaction. The company’s mission and vision statements serve as a roadmap for its future growth and success, ensuring that it continues to provide exceptional products and services to its customers while maintaining its core values. Adidas’ mission and vision statements reflect its strong commitment to innovation, sustainability, and social responsibility.
Adidas is a global sportswear and lifestyle brand with a three-stripe logo. It’s one of the world’s largest and most renowned athletic apparel and footwear manufacturers, founded in 1949 by Adolf Dassler. Adidas’ cutting-edge design and large choice of sportswear have made it a favorite among athletes and fashionistas. Adidas shapes the future of sportswear with its advanced technologies and trendy designs. See also: Krogers Mission and Vision Statements 2023
COMPANY AdidasFORMERLY
Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) (1924–1949)
INDUSTRY Apparel, accessories
Found July 1924, 95 years ago (as Gebrüder Dassler Schuhfabrik)
August 18, 1949, 70 years ago (as Adidas)
FOUNDER: Adolf Dassler
Headquartiers Herzogenaurach, Germany
TYPEAktiengesellschaft
Key People: Igor Landau, Chairman
Kasper Rrsted, CEO, PRODUCTSFootwear
sportswear, sports equipment, toiletries
Revenue: €21.915 billion (2018)
Number of employees: 57,016 (2018)
TRADING SYMBOL FWB: ADS
Adidas Mission and Vision Statement 2023
Adidas’ mission statement is: “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, offer the best service and consumer experience, and do it all sustainably.“
Adidas’ mission statement reflects the company’s ambition to establish itself as the leading sports brand globally. The report highlights several key elements:
- Being the best sports brand: Adidas aims to surpass competitors and be recognized as the top choice for sports-related products. This emphasis on excellence implies a commitment to continuous improvement, innovation, and setting industry standards.
- Creating and selling the best sports products: Adidas strongly emphasizes product quality and performance. Their goal is to develop and offer superior sports apparel, footwear, and equipment that meet the needs and preferences of athletes and consumers.
- Offering the best service and consumer experience: The company recognizes the importance of customer satisfaction and aims to provide exceptional service and experiences. This implies focusing on personalized interactions, efficient processes, and delivering value beyond the product.
- Sustainably doing it all: Adidas emphasizes sustainability, acknowledging the need to minimize its environmental impact and contribute to a more sustainable future. This commitment includes various initiatives, such as using recycled materials, reducing carbon emissions, and promoting fair labor practices.
Adidas’ mission statement conveys a comprehensive approach to achieving excellence in the sports industry. It combines a focus on superior products, exceptional service, and sustainability, indicating a commitment to long-term success, customer satisfaction, and responsible business practices.
Adidas Vision Statement
Adidas’ vision: “We are rebellious optimists who want to improve the future. Others see the impossible in sports and culture, but we see the potential. ‘Impossible is Nothing’ is not our slogan. By being hopeful and knowing sport’s power, we see countless ways to use it to motivate everyone.”
Adidas’ vision statement reflects the company’s aspirational outlook and determination to impact the world positively. Let’s break it down:
- Rebellious optimists driven by action: This phrase portrays Adidas as a company that embraces a forward-thinking and innovative mindset. They challenge conventional thinking and are determined to make a difference. The emphasis on action implies that Adidas is proactive and results-oriented.
- Desire to shape a better future together: Adidas emphasizes collaboration and inclusiveness in its vision. They recognize the importance of collective efforts in driving positive change and aspire to be a catalyst for shaping a brighter future for everyone.
- Seeing the world of sport and culture with possibility: The company views sport and culture as realms of opportunity and transformation. They go beyond conventional limits and see potential where others might see constraints or impossibilities. This mindset demonstrates a willingness to take risks and push boundaries.
- ‘Impossible is Nothing’ is not a tagline for us. Adidas emphasizes that its motto, ‘Impossible is Nothing,’ is not just a tagline but a belief system. They embrace challenges and are determined to overcome obstacles, using the power of sport as a driving force.
- Pushing all people forward with action: Adidas recognizes the transformative power of sport and seeks to leverage it to propel individuals and communities toward progress. They aim to inspire and empower people to reach their full potential through active engagement and meaningful action.
Overall, Adidas’ vision statement conveys a sense of optimism, innovation, and purpose. It signifies a commitment to challenging the status quo, driving positive change, and harnessing the power of sport and culture to create a better future for all.
Adidas Core Values
Adidas’ core values are optimism, possibilities, inspiration, innovation, growth, fairness, authenticity, trust, and inclusivity.“
Let’s analyze each of Adidas’ core values:
- We are a team of rebellious optimists constantly challenging the status quo.
This value highlights the importance of collaboration and a shared mindset within Adidas. It emphasizes the company’s culture of innovation, where employees are encouraged to think differently, challenge norms, and push boundaries.
- We see possibilities where others only see the impossible.
This core value signifies Adidas’ optimistic and visionary approach. It reflects their belief in the power of creativity and problem-solving, enabling them to identify opportunities and solutions that others may overlook.
- We serve the needs of our consumers, athletes, and communities.
This value emphasizes Adidas’ customer-centric approach. It acknowledges the importance of understanding and meeting the needs of consumers and athletes. Additionally, it highlights the company’s commitment to giving back to its communities.
- We train individually and as a team to inspire, innovate, and grow.
This core value underscores Adidas’ focus on personal and collective growth. It signifies the company’s dedication to continuous learning, development, and improvement at individual and team levels. It also implies a commitment to inspiring others through innovative approaches.
- We are fair.
This value reflects Adidas’ commitment to fairness and ethical practices. It signifies the company’s dedication to treating all stakeholders, including employees, partners, and customers, with fairness, respect, and integrity.
- We are authentic.
This core value highlights Adidas’ commitment to being genuine in its brand identity. It emphasizes the importance of maintaining authenticity in all aspects of the company’s operations, from product design and marketing to corporate culture.
- Our game is built on trust.
Trust is a fundamental aspect of Adidas’ operations. This value emphasizes building trust with consumers, partners, and stakeholders. It signifies the company’s commitment to transparency, reliability, and accountability.
- We live with inclusivity every single day.
Inclusivity is a central value for Adidas. It reflects the company’s commitment to fostering a diverse and inclusive environment where everyone is respected, valued, and given equal opportunities.
- We play to win in our mission to be the best sports brand in the world.
This value emphasizes Adidas’ competitive nature and drive to be the world’s leading sports brand. It signifies the company’s commitment to excellence, striving for continuous improvement, and setting ambitious goals.
Overall, Adidas’ core values reflect its culture of innovation, customer focus, ethical conduct, inclusivity, and a relentless pursuit of excellence. These values guide the company’s actions and decisions, shaping its identity and driving its mission to be the best sports brand in the world.
Adidas Mission Statement History
Here is a grouping outline of Adidas’ mission statement history, organized from newest to oldest:
- Present Mission Statement
“To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, offer the best service and consumer experience, and do it all sustainably.”
- 2013-2018
“The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.”
- 2005-2013
“Through sports, we have the power to change lives.”
- 2000-2005
“We are committed to continuously strengthening our brands and products to improve our competitive position.”
- 1998-2000
“We want to be the leading sports brand in the world. We believe that through sport, we have the power to change lives.”
- 1996-1998
“To inspire and enable athletes to achieve their personal best through innovation and passion for sports.”
- 1990-1996
“To be the leading sports company in the world.”
- 1988-1990
“To enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making the Adidas products.”
- 1982-1988
“The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.”
- 1978-1982
“Through sports, we have the power to change lives.”
- 1973-1978
“We are committed to continuously strengthening our brands and products to improve our competitive position.”
- 1968-1973
“We want to be the leading sports brand in the world. We believe that through sport, we have the power to change lives.”
- 1964-1968
“To inspire and enable athletes to achieve their personal best through innovation and passion for sports.”
Conclusion
Adidas, a multinational sporting and lifestyle brand, has a strong past and future. Its purpose is to be the best sports brand in the world, making great products, giving excellent service, and operating sustainably. The company’s culture and actions are shaped by its principles of rebellious optimism, helping customers and communities, and diversity. Adidas influences the sports industry and inspires athletes and customers worldwide with its relentless pursuit of excellence, innovation, and positive impact.
Slogan
The Adidas slogan is Impossible is Nothing.
Headquarters
Adidas’ main headquarters are in Herzogenaurach, Germany.
References
- Adidas: Home
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